At the intersection of compassion and technology, Tristate IMG brings clarity to the most important healthcare decisions.
Opportunity: When two of the region's largest and most respected imaging and radiology groups merged, they needed a new identity that complemented their industry partner TriHealth.
Solution: Development of a new name and color palette compatible with Tristate IMG's primary partner TriHealth. The new brandmark depicts two wavelengths intersecting to form a spotlight. This speaks directly to Tristate IMG’s services of targeted diagnostics while also incorporating a subtle X, referencing the legacy of the field. The shapes are intentionally rounded to lend the mark a friendly personality.
Brand + Brand Guidelines + Naming + Web