At the intersection of compassion and technology, Tristate IMG brings clarity to the most important healthcare decisions.

  • Opportunity:

    When two of the region's largest and most respected imaging and radiology groups merged, they needed a new identity that complemented their industry partner TriHealth.
  • Solution:

    Development of a new name and color palette compatible with Tristate IMG's primary partner TriHealth. The new brandmark depicts two wavelengths intersecting to form a spotlight. This speaks directly to Tristate IMG’s services of targeted diagnostics while also incorporating a subtle X, referencing the legacy of the field. The shapes are intentionally rounded to lend the mark a friendly personality.
  • Brand + Brand Guidelines + Naming + Web

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