Raise a frothing stein at the largest Oktoberfest in the US. Prost!

  • Task:

    Refresh the Oktoberfest Zinzinnati brand, invigorating a long-standing tradition with the energy of Cincinnati's brewing renaissance.
  • Solution:

    Redevelopment of the Oktoberfest brand, retaining the distinctive characteristics of the legacy brand while infusing it with a new vibrancy through a clean, modern rendering and a fresh color palette. Development of alternate, unique brandmark orientations for easier, more dynamic application to a wide variety of materials.
  • Brand + Campaign + Collateral + Display

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