Raise a frothing stein at the largest Oktoberfest in the US. Prost!
Task: Refresh the Oktoberfest Zinzinnati brand, invigorating a long-standing tradition with the energy of Cincinnati's brewing renaissance.
Solution: Redevelopment of the Oktoberfest brand, retaining the distinctive characteristics of the legacy brand while infusing it with a new vibrancy through a clean, modern rendering and a fresh color palette. Development of alternate, unique brandmark orientations for easier, more dynamic application to a wide variety of materials.
Brand + Campaign + Collateral + Display