NORTH COAST SEAFOODS
Taste of the ocean, from Boat to Bowl.
OPPORTUNITY: Define a new seafood-centric niche in the pet food market.
STRATEGY: Position Simply Naked not as a pet food company that offers a seafood line, but rather a seafood company that delivers food for pets. Brand and packaging are designed to reflect the premium nature of the product, marketed with a seafood-first approach that treats pets as an integral member of the family.
Brand Development + Packaging