NORTH COAST SEAFOODS

Taste of the ocean, from Boat to Bowl.

  • OPPORTUNITY:

    Define a new seafood-centric niche in the pet food market.
  • STRATEGY:

    Position Simply Naked not as a pet food company that offers a seafood line, but rather a seafood company that delivers food for pets. Brand and packaging are designed to reflect the premium nature of the product, marketed with a seafood-first approach that treats pets as an integral member of the family.
  • Brand Development + Packaging

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