A living landmark. A beloved community gathering place. The culinary and cultural center of the city.
Opportunity: Modernize the Findlay Market brand for today's communication platforms while honoring Findlay's deep roots.
Solution: Development of a compelling, rich brand identity reflecting the unique personality of this one-of-a-kind institution. Identity includes a family of brandmarks, including a refinement of Findlay's historic "cigar band" brandmark, simplified brandmarks, and a quirky social media avatar.
Brand + Brand Guidelines + Collateral