FEDERAL HOME LOAN BANK OF CINCINNATI

Building a solid foundation for housing and economic development.

  • Task:

    Develop an identity that communicates the integrity and reliability of one of the economy's unsung support structures.
  • Strategy:

    With housing at the core of FHLB's mission, their identity should match. Through the integration of a distinctive house monogram into the heart of FHLB's brandmark, housing acts as the keystone of their communications. Adopting a classic, timeless style, the brand exudes dependability and stability – hallmarks of the institution.
  • Annual Reports + Brand + Brand Guidelines + Collateral + Signage

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