FEDERAL HOME LOAN BANK OF CINCINNATI
Building a solid foundation for housing and economic development.
Task: Develop an identity that communicates the integrity and reliability of one of the economy's unsung support structures.
Strategy: With housing at the core of FHLB's mission, their identity should match. Through the integration of a distinctive house monogram into the heart of FHLB's brandmark, housing acts as the keystone of their communications. Adopting a classic, timeless style, the brand exudes dependability and stability – hallmarks of the institution.
Annual Reports + Brand + Brand Guidelines + Collateral + Signage