Brent Spence Bridge Corridor
Developing a solid communication platform for a multifaceted, large-scale transportation and infrastructure project.
Challenge: Effectively communicate complex issues across a broad range of audiences and communities.
Solution: Development of a core brand that communicates the project’s primary deliverable – enhanced traffic flow – in a way that underscores the priority of safety. Heavy use of infographics provided a platform for breaking complex issues into more understandable, digestible concepts.
Brand + Collateral + Display + Web