Brent Spence Bridge Corridor

Developing a solid communication platform for a multifaceted, large-scale transportation and infrastructure project.

• Challenge:

  Effectively communicate complex issues across a broad range of audiences and communities.

• Solution:

  Development of a core brand that communicates the project’s primary deliverable – enhanced traffic flow – in a way that underscores the priority of safety. Heavy use of infographics provided a platform for breaking complex issues into more understandable, digestible concepts.

• Brand + Collateral + Display + Web