Brent Spence Bridge Corridor

Developing a solid communication platform for a multifaceted, large-scale transportation and infrastructure project.

  • Challenge:

    Effectively communicate complex issues across a broad range of audiences and communities.
  • Solution:

    Development of a core brand that communicates the project’s primary deliverable – enhanced traffic flow – in a way that underscores the priority of safety. Heavy use of infographics provided a platform for breaking complex issues into more understandable, digestible concepts.
  • Brand + Collateral + Display + Web

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